Brick-and-mortar stores, restaurants, hotels, and other consumer-facing businesses rely on printed banners and signs for advertising goods and services, informing customers about upcoming sales, and more. To make the most of this valuable resource, business owners must partner with professional sign companies that can meet all of their needs. Read on to find out what to look for when choosing an Austin sign company.
Printed signs and banners need to be able to withstand sun, inclement weather, traffic pollution, and other hardships without losing their color or degrading. That’s why it’s so important to work with a sign company that uses high-quality materials and advanced printing processes to create durable reusable signs.
Variety of Products
The best company will offer a variety of products to better meet their customers’ needs. At a minimum, the company should be able to print vinyl banners, step and repeat banners, yard signs, foam boards, mesh banners, and block out banners. Businesses that want to go the extra mile when it comes to direct advertising should also ensure that the company can print billboards and other large graphics, which means they should be equipped to handle grand format and wide format printing.
Excellent Customer Service
To come up with the perfect banner, sign companies must confer frequently with their clients to ask questions about branding, address issues, and keep them updated on progress. That requires excellent customer service. Make sure the vendor is easily available and responsive to questions and concerns before signing on the dotted line, and look up reviews or testimonials from previous clients to see what they have to say about their satisfaction with the services provided.
Not all banner printing companies offer full installation services, but working with one that does can save business owners a lot of time and hassle. Some types of signs and commercial prints, such as wall wraps or murals and billboards, need to be installed by professionals. Others, like hanging banners, require access to trucks and equipment. Make sure the company has access to everything required to perform the installation in a safe and efficient manner.
The cost of printing and installation shouldn’t be the only factor influencing business owners’ decisions as to who to entrust with sign and banner creation, but it certainly deserves a spot on the list. Most printing companies won’t offer a detailed quote until after they have discussed the specifics of the project with their clients. Find a company that offers competitive pricing, but don’t sacrifice quality. If the banner falls apart within a week after being hung, it will end up costing business owners more money to have it replaced.
The Bottom Line
Choosing the right sign company doesn’t have to be a hassle. Austin business owners have plenty of options, but not all of them offer the same variety of products and quality of service, so find out what to expect in advance and choose the vendor that looks like it offers the best value, not just the lowest prices.